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Benefits of Wool Carpet
Wool carpets have a reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is 'strong' wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British and New Zealand wool because British wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpets.

100% wool or 80/20 - 80/10/10 Wool Rich
Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance.manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. these include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform will in the home.

Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. he natural crimp of wool offers valuable 'bounce-back' so that pile compression is resisted and the effects of tracking and shading are reduced.

Wool is a natural fibre that has an inbuilt resistance to soiling sue to its natural oils and its outer surface microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or and absorbent cloth is advised and will address many household spillages.

Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency.

Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Wool carpet is naturally fire resistant, has a slow ignition rate and test show that it is self extinguishing within seconds. it meets many safety regulations without additional treatments and is favoured in contract locations for this reason.

Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment
As a natural 'smart' fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.

The minute scales on the fibre's surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.

Wool is energy efficient in the home and also in carpet production.

Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A life cycle analysis carried out by leeds university to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man mad fibres.

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